All Featured New Arrivals

Punches in but never punches out. The Steely delivers Full Cushion comfort throughout the entire sock and around the clock. Cushioning from the toe box to the top of this sock delivers the goods 24/7. Now available in Limited Edition Carbon.

When macro stripes feel like too much, the Microstripe steps in. Subtle, tight-knit stripes give you just enough detail without overdoing it (and they pair perfectly with those three identical pairs of solid pants in your closet). Plain? Never. Durable, breathable, and knit to outlast the multiple-day outfit streak you throw at them.

Not your Grandma’s cable knit. Sure, these socks have the same nostalgic pattern and cozy textured knit. They’re even knit with love and care, just like hers. But that’s where the similarities end. Our Cable sock is knit with Merino Wool, not whatever mystery yarn Grandma picked up on sale. No itch, no bulk, just pure comfort that you’ll actually reach for.

Spooky season isn’t complete without a spooky sock. Knit with hauntingly good details, this Limited Edition design is guaranteed to scare everything off you—except your socks.

Straight up with a Nordic Twist. Clean lines, cozy textured knit, and a clutter free design give this sock a look that is effortless yet intentional. Simple, natural, and neatly put together, like the sock equivalent of a well organized cabin.

While actual druids left no written accounts of their influence, our Druid men's casual socks have a long history of philosophizing about work-life balance. No doubt, the ancient ones would appreciate the silky lightweight fit, and the long-lasting performance of such a durable sock. With colorful stripes and the all-day comfort of Merino Wool, even if the man drags you back to the office, he can't wipe that smile off your face.

From the AT to the Pacific Crest Trail, our "1466" Hiker raised the bar on what the ultimate hiking sock needs to deliver. Each year we hear from countless thru-hikers that this rugged sock is the only option that truly takes on the rigors of the trail. Discover the trail legend for yourself.

From marathon-mileage bids to making your way to the kitchen, this No Show with Cushion knows how to keep feet running comfy. Streamlined for all-day wearing, this Ultra-Lightweight sock softens every step with terry loops underfoot and in the heel.

Slip on this cushioned Ultra-Lightweight Merino Wool sock for blister-blasting protection and reinforced support underfoot. Working hard behind the scenes, this No Show running sock guards against dirt and stays put so you can set your best pace from the start.

Named after a 70’s punk band that travelled and performed at lean-tos along the Appalachian Trail, the Van Grizzle is seasoned for sure. Actually, we just made that up… but what’s pure fact is that these knits are grizzly by nature. Tough, too. Moose, bears, even trout—the van grizzles on.

If this Run sock was a character you were building in video game, you’d need to unlock a few levels to dial it in. The new tech foot – while not a cheat code – brings you closer to total invincibility. The cushion underfoot adds coziness, while giving rebound to your step. All the while, the high-density Merino Wool knit wraps the foot for blister-free comfort. It’s not even beast mode, it just is.

We don’t use strings, but if we did the Element Micro Crew is first-string varsity all-pro. Easy on the eyes yet loaded with features, this Merino Wool Run sock offers top foot breathability and ultra-marathon durability that won’t quit even if you want to. Its adapted tech foot is the secret to crushing your next training block. But keep it hush. We don’t want them to hear. Also, we use yarn.

The Hiker Micro Crew wasn’t the first sock we ever knit (that was a run sock) but it is our most popular. We think the heathered look is pretty rad. Available in our Limited Edition colorways and backed by our Guaranteed for Life

Want to know something wild? Camels have three eyelids, but only two eyes. Know what else? Our Wild Life socks are Guaranteed for Life—and tough enough to tame any beast (or blister). Ours don’t have camels or beasts on them… but we do have foxes, hedgehogs, and, dare we say, one darn majestic steed.

The cushion in the Element gets praised as a rebounding bed of comfort. Which if you’re out pounding the pavement makes even your toughest miles feel bouncy and breezy. Updated with a new tech foot, you’ll be rounding the corner at record-setting pace and won’t even know it. On top of the foot, mesh venting keeps feet cool when running hot. Because let’s face it, you’re on fire